New Logo

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Mike Ellis
Posts: 198
Joined: January 15th, 2009, 7:37 pm
Location: Evesham

New Logo

Postby Mike Ellis » March 1st, 2019, 8:04 pm

Personally I like the new logo, also the pic of Steve Hollands “ Grosvenor House” comet lol
Well done to all who contributed to this alteration.

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Chris Bradbury
Posts: 83
Joined: April 20th, 2012, 9:48 pm

Re: New Logo

Postby Chris Bradbury » March 1st, 2019, 8:25 pm

I think the logo has potential, but it needs an awful lot of work as it stands.

The L, the M and the A all appear to be written in very different font weights and the airplane will look very poor at small sizes.

The red and the yellow are also two colours that clash badly and is more compliant with macdonalds, burger king and other fast food restaurants.

The logo will also not work in black and white, so if you use it on anything photocopied it will look awful.

Continuing with the poor design etiquette is the spacing in the text 'large model association' which is not kerned correctly and therefore appears to have gaps, especially in the word model.

As a professional graphic designer I'm just hoping that if this is the logo the LMA are to use, that it can at least be properly finished first, or its not a suitable replacement.
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